There were three options featuring Kobe in various poses, wearing the gold home jersey of the Lakers. After announcing Kobe Bryant as the cover player, 2K gave fans the opportunity to vote on the design they wanted to see, something they also did for MLB 2K10. To celebrate NBA 2K’s 10th Anniversary, Visual Concepts took a different approach to the game’s cover. NBA 2K10 also performed well as it was positively received and outsold NBA Live 10, widening the gap after taking the lead with NBA 2K9. Kobe looked like an even better choice when his Lakers repeated in 2010, making him one of the few players to win the championship the same year as appearing on the cover of a video game. Also widely considered the best player in the NBA at the time, his popularity and acclaim made him an ideal face for the game as it marked its 10th Anniversary. In 2009 he made his sixth NBA Finals appearance and won his fourth championship, his first without Shaquille O’Neal. Kobe Bryant was an obvious choice for NBA 2K10’s cover. What’s the story behind this unusual cover that no doubt made Knicks fans wistful, and Lakers fans cringe? Let’s take a look back…way back… More specifically, it’s an image that 2K made following the announcement that Kobe would be appearing on the cover. What’s interesting about this particular cover is that it’s an official fake, if that’s not too much of a contradiction in terms. Of course, many basketball gamers have made mock-up and fictional alternate covers for various games over the years (to say nothing of bootleg copies), and they tend to show up in Google Image searches as well. If you poke around for NBA 2K10 images on Google, you’ll no doubt come across a version of the cover featuring Kobe Bryant in a New York Knicks jersey a uniform he never wore during his career. Since the preview season officially tipped off with the reveal of NBA 2K20’s cover players, I thought it would be appropriate to look back ten years to NBA 2K10. This week, I’m taking a look back at Kobe Bryant’s fictional NBA 2K10 cover. You’ll also find old NLSC editorials re-published with added commentary, and other flashback content. Check in every Wednesday for retrospectives and other features on older versions of NBA Live, NBA 2K, and old school basketball video games in general. This is Wayback Wednesday, your midweek blast from the past! In this feature, we dig into the archives, look back at the history of basketball gaming, and indulge in some nostalgia.
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